Home Business SPECTRUM BUSINESS IS ‘MADE TO WORK’ IN NEW NATIONAL BRANDING CAMPAIGN FROM CHARTER

SPECTRUM BUSINESS IS ‘MADE TO WORK’ IN NEW NATIONAL BRANDING CAMPAIGN FROM CHARTER

by Stella Morgan

Charter Communications, Inc. has launched a new national campaign called “Made to Work,” highlighting the resilience of small businesses and how the company’s connectivity services play a crucial role in fueling successful enterprises. The campaign features Spectrum Business ads that will run across all markets in Charter’s 41-state operating footprint.

In today’s world, reliable connectivity has become a critical tool for small business owners to overcome various obstacles. Sharon Peters, Executive Vice President and Chief Marketing Officer for Charter, stated, “Spectrum Business is committed to seamlessly connecting all aspects of our customers’ business with fast, easy-to-use, ultra-reliable internet, phone, mobile, and video solutions. Our services are ‘Made to Work,’ empowering owners to stay connected and focus on running their businesses.”

The “Made to Work” campaign includes television, radio, direct mail, digital, and social media commercials. It showcases Spectrum Business’ scalable and cost-effective broadband communication solutions that seamlessly work together.

Some of the key offerings highlighted in the campaign include Spectrum Business Internet, which provides data speeds up to 1 Gbps with no modem fees or data caps. The service also includes features like Free Domain and Custom Email Addresses, Wireless Internet Backup for complete reliability, and advanced WiFi for enhanced security and connectivity.

Spectrum Business Connect with RingCentral offers voice, instant messaging, file transfers, and video conferencing capabilities. This allows business owners to work from anywhere and use any device to stay connected. Spectrum Business Voice provides unlimited local and long-distance calling, along with more than 35 advanced calling features for businesses.

The campaign also emphasizes Spectrum Mobile for Business, which offers the fastest overall wireless speeds when combined with WiFi. It includes access to nationwide 5G at no extra cost, unlimited talk and text, and no additional taxes and fees.

Charter Communications aims to support small and medium-sized companies through Spectrum Business by delivering a suite of broadband products and services tailored to enhance productivity. For larger businesses and government entities, Spectrum Enterprise provides highly customized, fiber-based solutions.

Charter Communications, Inc. is a leading broadband connectivity company and cable operator, serving over 32 million customers in 41 states through its Spectrum brand. The company offers a range of residential and business services, including Spectrum Internet, TV, Mobile, and Voice.

For small and medium-sized businesses, Charter provides specialized features and applications to enhance productivity. Spectrum Reach delivers tailored advertising and production services for the modern media landscape. Charter also offers award-winning news coverage and sports programming through Spectrum Networks.

For more information about Spectrum Business and its offerings, visit www.spectrum.com/work.

In conclusion, the “Made to Work” campaign highlights the importance of reliable connectivity for small businesses in today’s world. Spectrum Business aims to empower business owners by providing fast, reliable, and scalable internet, phone, mobile, and video solutions that seamlessly work together. With its range of services, Charter Communications supports businesses of all sizes and helps them thrive in the digital era.

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